![]() ![]() ![]() On a practical level, company culture is formed around common goals, values, expectations, mission, and the physical work environment. Culture is, however, the pulse that influences every one of those things.” “Building a successful business requires many different things to work well. “The truth is that culture – on its own – is not the thing that will bring you success in whatever way you may define it for yourself and your team,” Adii Pienaar, founder of Conversio, says. Some people call it the “personality” or the “glue that holds everyone together” or even the “soul.” It’s as much a feeling - of belonging, of shared purpose, even of similar ways of dress - as it is an aspiration for the entire company to contribute to. On a philosophical level, company culture is the intangible atmosphere of your company. But while it’s difficult to put a dictionary definition on company culture, there are really two parts to it: Philosophical and practical. Despite how obsessed the startup world is with company culture, there’s no singular definition we can all turn to. ![]()
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